Food Standards Australia and New Zealand (FSANZ)
The Food Standards Australia and New Zealand (FSANZ) website transformation set out to unlock a vast library of food safety knowledge, previously hidden behind dense language and complex navigation. Our work reimagined how expert guidance reaches the public.
Purpose
FSANZ exists to ensure food safety and empower informed choices for everyone, bridging deep scientific expertise with accessible, practical guidance that supports healthier communities across Australia and New Zealand.
Challenge
FSANZ’s original website was dense, with complex navigation and policy-heavy language that excluded everyday users. The challenge was to translate deep technical expertise into clear, engaging content pathways that bridge the gap between specialist knowledge and public understanding.
We delivered a modern FSANZ website that opens up food safety information for everyone, not just industry insiders.
Highlights
- Translated dense policy writing into plain language, making food standards accessible for all Australians.
- Created clear pathways for new food business owners and the public to quickly find trusted guidance.
- Balanced the needs of diverse internal experts through a deeply consultative, collaborative process.
Democratising food safety information
We transformed FSANZ's website from a dense, insider-focused resource into an accessible platform for all. By rewriting content in plain language and simplifying the structure, we made critical food safety information easier to find and understand for everyone, not just industry experts.
Collaborative stakeholder engagement
Our process brought together FSANZ's diverse teams, ensuring every voice was heard. Early and ongoing consultation aligned internal priorities with user needs, resulting in a website that reflects both expert knowledge and public accessibility.
Clearer pathways to understanding
We overhauled information findability, replacing complicated menus with a logical, user-focused structure. This clarity helped users - from new food business owners to curious consumers - navigate directly to the information they needed, saving time and reducing frustration.
Modern, clean design
A refreshed visual identity, new components, and thoughtfully chosen imagery brought FSANZ's mission to life. The updated design not only improved usability but also encouraged exploration, making the website visually inviting and more effective at sharing FSANZ's expertise.
