SCAMwatch, Product Safety and Recalls
The ACCC engaged us to uplift the digital presence of SCAMwatch, Product Safety and Recalls, connecting these vital services with a modern, credible design direction that supports Australians in making informed, safe choices online and offline.
Purpose
These websites exists to protect Australians from scams and unsafe products, building trust in the marketplace and supporting fair, transparent trading for the public good.
Challenge
We needed to showcase the authority and reliability of the ACCC across three distinct brands, while creating a cohesive, flexible design system that signals credibility and works seamlessly across digital channels - reinforcing public trust and access to essential services.
We delivered a cohesive digital design refresh for ACCC sub-brands, strengthening trust and access for all Australians.
Highlights
- Designed a flexible digital framework that unifies Scamwatch, Product Safety and Recalls under the ACCC identity.
- Enabled on-the-go reporting for scams and unsafe products, supporting Australians wherever they are.
- Crafted brand direction directly informed by stakeholder workshops and user research, anchoring credibility in evidence.
Cohesive brand alignment
We delivered a unified digital identity for SCAMwatch, Product Safety and Recalls, connecting each sub-brand to the authority of the ACCC. This clarity builds trust, making it easier for Australians to recognise and rely on these vital consumer resources.
Mobile access for real needs
The refreshed design supports reporting scams and unsafe products from any device, anywhere. This practical approach means help is available when and where it matters, supporting busy Australians to act quickly to protect themselves and others.
Evidence-led design direction
User research and stakeholder workshops shaped our design pathway. By listening first, we ensured the new digital presence reflects the values of authority, reliability and helpfulness that users associate with the ACCC.
Consistent, flexible framework
This digital uplift enables the ACCC to reach more Australians, improving access to services that protect consumer rights. The result is a stronger foundation for consumer welfare, supporting fairer, safer markets across the country.
Supporting consumer safety
This digital uplift enables the ACCC to reach more Australians, improving access to services that protect consumer rights. The result is a stronger foundation for consumer welfare, supporting fairer, safer markets across the country.