Essentials to Strengthen Your Small Business
We partnered with the Australian Taxation Office to expand their digital learning ecosystem, delivering a tailored online platform for small businesses and the VET sector. This project brought together human-centred design and agile delivery to uplift learning outcomes and business capability.
Purpose
Essentials to Strengthen your Small Business aims to equip small business owners with practical skills and knowledge, creating fairer opportunities for growth and resilience in the Australian economy.
Challenge
We were tasked with building a learning management system that reflects the real-world journey of small businesses - contextualising pathways to their aspirations, integrating hands-on exercises, and ensuring every feature supports measurable progress.
We delivered a tailored online learning platform that uplifts small business skills across the Australian business lifecycle.
Highlights
- Learning pathways were contextualised to real-world aspirations and goals of small business owners, driving engagement.
- Interactive dashboards give every learner a clear, visual sense of progress and practical areas for improvement.
- After taking over mid-project, our sprint-based delivery and transparent client view rebuilt trust and accelerated launch.
Tailored learning pathways
We designed a platform that aligns with the real aspirations of small businesses, connecting each learning step to practical business goals. This approach led to higher engagement, as content felt relevant and supported sustained progress across the business lifecycle.
Evidence-based improvements
Our team facilitated multiple research sessions with business owners, sharing findings transparently. These insights shaped a clear roadmap, ensuring every feature addressed actual needs. This method underpinned a platform that feels intuitive and grounded in real-world feedback.
Practical, blended resources
By integrating a mix of online exercises and coaching opportunities, we offered small businesses more than just information. This blend of resources supported different learning styles and encouraged practical application, leading to more confident and capable business owners.
Interactive progress dashboards
The dashboards give small businesses a clear view of their learning journey. Real-time data helped users track progress, identify opportunities for growth, and make more informed decisions about their next steps.
Agile, transparent delivery
Taking over the project mid-development, we provided the client with an open window into project progress. Our sprint-based approach and transparent reporting tools enabled rapid feedback and built trust, ensuring delivery stayed aligned with client priorities.
Client quote
"Thank you for all the work you and the team have done this year. Without you the platform (IPAA award winning) wouldn’t exist. I appreciate the way you conduct your business with professional, open and frank discussions all aimed and trying to get the best outcome. Combine that with the expertise and skill you and your team provide, makes it a pleasure to business."
Ross, Manager ATO
